Founder
Father of 2 🧑🧒🧒 CEO of @parameterllc 📱 Host of @liquidroosterpodcast 🎙️ I love cycling, coding, coffee, comedy and… alliteration.
Around the $10M revenue mark, QuickBooks stops being enough. Nobody announces it. The system doesn't throw an error....
Most buyers want to skip the audit and jump straight to a proposal. Here's why that's backwards —...
The three Odoo hosting options look similar on a brochure. In practice they shape everything downstream — what...
Your WordPress site isn't slow because of WordPress. It's slow because of 30 plugins, uncompressed images, and $4/month...
Most Odoo implementations fail because of the partner, not the software. Eight red flags, six green flags, three...
QuickBooks works until your business outgrows it. Then you start duct-taping six tools together and paying someone full-time...
Most Odoo projects blow their budget in the first month because nobody scoped them properly. Here's a phased...
Most WordPress security advice is designed to scare you into buying something. Here's what actually gets sites hacked...
Your WordPress site is down and you need to figure out why — fast. This diagnostic checklist walks...
After watching dozens of Odoo migrations, the failures follow a pattern. Same mistakes, different companies, every time. Here's...
Plugins are WordPress's superpower — until they become the bottleneck. Here's how to recognize when you've outgrown the...
A misconfigured inventory module doesn't just produce wrong reports — it ships wrong orders to real customers. Here's...
When UNITAR establishes a new CIFAL center, the website is how government officials, NGO leaders, and institutional stakeholders...
A heritage cigar brand with 128 years of history needed one site to handle retail, subscriptions, wholesale, private...
Three BigCommerce sites meant three inventories, three order systems, and a full-time job just keeping them in sync....
A 170-year-old specialty printer needed more than a website. Parameter delivered a full Odoo implementation — custom B2B...
One accountable team for security, hosting, updates, and development.
