Parameter Propel™

One accountable operator for your whole WordPress footprint

Protect keeps a site safe and boring. Propel adds an operator: we own the roadmap and backlog across up to three related sites, coordinate your vendors, and plan the improvements. Hosting is included.

Sold on a call, not self-serve. We confirm scope first, then take payment.

Hourly Billed for time actually used
Scoped Agreed before work starts
Priority Incident response
Monthly Operating roadmap
What Propel owns

The thinking, not just the doing

Everything in Protect + Pulse across up to three related sites, plus an operator who owns what happens next.

Monthly operating roadmap

We bring the improvement plan, you approve it. No waiting for you to think of the work.

Backlog ownership

One prioritized list across all your sites, groomed by us and priced as fixed-price sprints.

Vendor coordination

Hosting, DNS, registrars, and third-party tools handled in your name, so you stop relaying messages.

Priority incident response

Propel accounts go to the front of the queue when something breaks. One call, one owner.

Hosting included

Pulse managed hosting comes with Propel at no extra cost, on every covered site.

Quarterly strategy review

Where the estate is heading, what it costs, and what we recommend doing about it.

What It Covers

An accountable operator, billed by the hour

Propel is not a package. We scope the work with you, agree it before anything starts, and bill for the hours actually used.

Looking for a plan you can sign up for today? Protect and Pulse are our fixed monthly plans.

How It Works

We bring the plan, you approve it

1. Fit call

We confirm what you run, how many sites are in scope, and whether Propel is the right level.

2. Setup

We secure access, map the estate, stand up monitoring, and take a tested backup on every site.

3. Roadmap

Each month we bring a prioritized plan with what it would cost. You approve what moves.

4. Ship

Operations run continuously. Approved improvements ship as fixed-price sprints on dates we commit to.

FAQ

Questions, answered

How fast do you respond?

Within 2 hours during business hours. Faster than a traditional PM, and you get the full context from day one.

Do unused hours roll over?

Yes. Unused hours roll over month to month, so you only pay for what you use.

How do we request work?

You request work via Slack, email, or your client portal. We prioritize based on your contract tier.

Can you handle design + dev?

Yes. Our team includes both designers and developers, so we handle full-stack requests without handoffs.

How do top-ups work?

Need extra hours? Buy a top-up package anytime. Hours are added to your monthly allocation and roll over like normal hours.

Do you replace our PM?

Not exactly. We act like an extension of your team — handling execution while your PM focuses on strategy and roadmap.

How is this different from Upwork or Toptal?

You get a dedicated team with context, not a rotating cast of freelancers. No onboarding overhead, no quality variance, no time zone delays.

What if we need full-time support?

Propel is designed for ongoing support, but if you need permanent headcount, we'll recommend the right hire and help with the transition.

Not sure where to start?

Free, no-pressure starting points.

One returns a score in 60 seconds. The other adds a Parameter operator's review and a follow-up call.