Parameter
Clear scope. Calm operations.
Parameter is built around one idea: your WordPress site should stay secure, fast, and predictable without demanding constant attention from your team. Choose the modules you need, complete checkout in minutes, and we take it from there.
Threats blocked, uptime, updates, backups, ADA progress.
Every update and deploy—recorded in 15‑minute increments.
At a glance
The homepage stays light. This page is the clarity layer—what’s included, where it lives, and what to expect.
Protect™
Security, safe updates, backups, performance tuning, and simplified ADA compliance.
- 24/7 monitoring, alerts, and incident response
- WAF + malware scanning + hardening
- Safe updates (staging → test → deploy) + rapid CVE patching
- Daily off-site backups + verified recovery path
- Performance tuning + Core Web Vitals cleanups
- Quarterly ADA audits + prioritized remediation
You want WordPress to be “boring.” Fewer surprises, faster response, and evidence you can forward.
Pulse™
Managed WordPress hosting that stays simple—SSL, migrations, and support included.
- NVMe cloud hosting optimized for WordPress workloads
- Free SSL certificates (auto‑issued + auto‑renewed)
- Unlimited free migrations (white‑glove or DIY checklist)
- 24/7 support via chat/email/phone
- cPanel access for teams who want control
- Staging support on request
You want hosting that doesn’t fight you—migrations tested before cutover, and support that responds.
Propel™
Design + dev hours that ship: landing pages, fixes, integrations, CRO, and launch support.
- Content, design, and development in one queue
- Transparent time logs in 15‑minute increments
- Staging + safe deploys when changes warrant it
- QA on forms, flows, accessibility, and performance
- API integrations, Woo tweaks, custom code, bug fixes
You need momentum: ongoing improvements, campaigns, or a backlog you want executed without drama.
Coverage map
If you just want the short version, the cards above are enough. If you want the exact boundaries, open the map below.
See the scope matrix Pulse • Protect • Propel
This is intended to prevent “I thought that was included” moments. If you have something unusual, contact us and we’ll guide you.
| Area | Pulse | Protect | Propel |
|---|---|---|---|
| Foundation | |||
| Hosting (WordPress‑optimized) | — | — | |
| SSL certificates | — | — | |
| Migrations + cutover testing | Assist | — | |
| Security & resilience | |||
| 24/7 monitoring + alerts | Platform | — | |
| WAF + malware scanning + hardening | — | — | |
| DDoS/CDN / “Always online” edge | — | — | |
| Backups + recovery workflow | Core | — | |
| Maintenance & performance | |||
| Safe updates + patching | — | As needed | |
| Performance tuning / CWV cleanup | Base | As needed | |
| ADA/WCAG audits + remediation | — | Support | |
| Monthly reporting (forwardable) | — | Time logs | |
| Shipping work | |||
| New pages / sections / content swaps | — | Minor | |
| Design/UX improvements + CRO experiments | — | — | |
| Integrations / custom code / Woo tweaks | — | Assist | |
Not sure where something fits? Start with Protect + Pulse for stability, then use Propel to ship improvements.
Boundaries (so expectations stay clean)
We’re big on ownership — and just as big on clarity. Here’s what’s typically out of scope, and what’s better handled with Propel.
Not included by default
- Paid ad management, social media, or “full marketing agency” services
- Third‑party license costs (plugins, themes, SaaS) — we’ll advise and coordinate
- Net‑new brand identity / full redesign projects (Propel can execute within scope)
- Legal advice or compliance sign‑off (we provide evidence + logs for good‑faith effort)
If you’re unsure, it’s usually not a problem — it just needs the right module.
Typically handled with Propel
- New landing pages, new page types, and section builds
- Integrations (CRM/ATS/webhooks), form flows, checkout tweaks
- Conversion experiments, UI polish, accessibility cleanup beyond routine
- Launch support for campaigns and bigger changes
Protect keeps operations stable. Propel is where you “ship.” Most teams use both.
What we need from you
Self‑serve checkout handles billing. Onboarding is quick — mostly access and context so we can take ownership.
Access
- Site URL(s) and WordPress admin user
- DNS/Cloudflare access (or we guide you)
- Hosting access (if not on Pulse)
- A primary contact for approvals (fast, clear shipping)
Context
- Top priorities (security, speed, compliance, shipping)
- Any past incidents or recurring problems
- For Propel: examples, references, and “done looks like…”
- For migrations: preferred cutover window
Which setup should I choose?
Three common paths. You can always add modules later — the goal is to start with the right foundation.
“Handle it for me.”
If you want the calmest experience, this is the default.
- Pulse + Protect
- Migrations + SSL handled
- Monitoring, WAF, backups, safe updates, reports
“We like our host.”
Keep your host, add Protect’s stability layer.
- Protect on your existing stack
- We coordinate DNS/SSL/patching as needed
- Add Pulse later if you want a cleaner foundation
“We need to ship.”
When you have a backlog or growth initiatives.
- Propel for design/dev execution
- Pair with Protect for safe deploys + stability
- Ideal for landing pages, integrations, CRO, launches
Ready to make WordPress feel handled?
Start checkout, complete onboarding, and we’ll take ownership of the stack. If you prefer to talk first, that’s fine — but you don’t have to.