WordPress Developers in Miami
Parameter is a Coral Gables WordPress agency that builds new sites, redesigns, WooCommerce stores and bilingual sites for Miami businesses, then keeps running them. Every project is quoted against a written scope, built on staging, and owned by the same team after launch, so your site never ends up with nobody behind it.
Miami organizations whose WordPress sites we build and run
Nonprofits, law firms and a heritage cigar brand across South Florida. Their sites run on the same discipline: staging-first changes, tested backups, monitored uptime and a monthly report.
WordPress sites our developers built in Miami
Real projects for South Florida organizations, each still run by us today.
CIFAL Miami: live in 10 days
A UN-affiliated training center needed its first website before May 12, 2025. Formal request April 28, staging review May 6, live May 8. Galleries and an events section followed, and we have hosted and maintained it since.
Read the case studyCremo Cigars: five revenue streams, one site
Retail, subscriptions, wholesale, private label and experience bookings for a heritage brand in Little Havana and Puerto Plata. Built from scratch on WordPress and WooCommerce, bilingual, and still run by us.
Read the case studyMiami law firms and nonprofits
We run the WordPress sites of The Gilchrist Law Firm, Portalatin Law Firm, James Schwitalla P.A., Outreach Aid to the Americas and the Key Biscayne Lions Club: intake forms, accessibility fixes, updates and redesign work.
WordPress for law firmsWordPress development for Miami businesses
From a first website to a store with several revenue streams. Custom themes and blocks instead of page-builder bloat, so the site stays fast and the next developer can read it.
New sites and redesigns
Custom WordPress themes and blocks, built mobile-first with accessibility in the templates from day one. Your team edits content without breaking the layout.
WooCommerce stores
Retail, subscriptions, wholesale pricing, private label and booking flows, with payment processors and shipping set up and tested before launch.
Bilingual English/Spanish sites
Our developers are bilingual, so both languages get real pages, working forms and their own SEO, not a translation widget bolted on at the end.
Takeovers and migrations
Sites another Miami agency or freelancer left behind, moved off old hosts, cleaned up and documented. We audit first and tell you honestly if a rebuild is the better spend.
Integrations
CRMs, intake and booking forms, payment processors, and Odoo when the website needs to talk to the ERP.
Accessibility and speed
WCAG 2.2 fixes made in the theme and components rather than an overlay, plus caching, image and database work when the site has gotten slow.
From first call to a site someone owns
The same four steps on every build. CIFAL Miami went through all of them in ten days; most projects take longer, and you get the date in writing before we start.
- Scope A call in Coral Gables or online, then a written scope with deliverables, acceptance criteria, price and date.
- Design Site structure and page designs for the pages that matter, approved before development starts.
- Build on staging Developed and reviewed on a staging site, with milestone check-ins. You see it working before it goes live.
- Launch and run Launch with monitoring and documentation. Then our Miami support team keeps it updated, backed up and improving.
What a WordPress developer in Miami costs with us
No ranges on a phone call before anyone understands the project. You get a number and a date in writing.
Builds and redesigns
Quoted per project against a written scope with acceptance criteria. 50% deposit reserves the start date, 25% at staging, 25% before release. Scope changes are priced, never absorbed.
Hourly work
$150/hr, four-hour minimum, for work that can’t reasonably be fixed-priced. Ongoing improvements can run on Propel engineering hours from $250/mo.
Miami WordPress agency or freelance developer?
Miami has plenty of both. The question that decides how the site does in year two is who owns it the month after launch.
Design agency
Strong on the launch. Maintenance is often an afterthought or a ticket queue, and updates wait until something breaks. Good when you only need a build and have someone to run it.
Freelance developer
Affordable and direct, until they are busy, on vacation or gone. No staging discipline, no tested restores, and the knowledge of your site lives in one person’s head.
Parameter
An agency that builds like one and then operates like your in-house team: one named lead, staging-first changes, tested backups and a monthly report you can forward.
Already have a site and need it looked after rather than rebuilt? See WordPress support and managed WordPress in Miami. Need more than a website? We also build custom software in Miami and run Odoo for Miami teams. The full service and process is on WordPress development.
Questions about hiring a WordPress developer in Miami
How much does a WordPress developer in Miami cost?
Builds and redesigns are quoted per project against a written scope with acceptance criteria, so you know the price and the date before work starts: 50% to reserve the start date, 25% at staging and 25% before release. Work that cannot reasonably be fixed-priced is $150 an hour with a four-hour minimum. After launch, Protect runs the site from $100 a month.
How long does a new WordPress site take?
It depends on the scope, and you get the date in writing before we start. CIFAL Miami went from formal request to a live site in ten days because the scope was tight; a WooCommerce store or a bilingual site with many templates takes longer.
Are you a WordPress agency or freelancers?
An agency: Parameter LLC, a Florida company with an office in Coral Gables and a bilingual team. Every project has one named lead, and the people who build your site are the people who run it afterwards.
How is Parameter different from other WordPress agencies in Miami?
Most agencies are built around the launch. We are built around what happens after it: one named lead, staging-first updates, tested backups and a monthly report you can forward. You get agency-grade design and development without the site being abandoned once the invoice is paid.
Do you use page builders like Elementor or Divi?
We build custom themes and blocks so the site stays fast and editable without breaking the layout. If you already run Elementor or Divi, we work on it and tell you honestly whether it is worth keeping.
Can you take over a site another Miami agency or freelancer built?
Yes, it is one of the most common ways clients come to us. We start with a free audit of the site, host and plugins, document what we find, and then either stabilize it or tell you honestly if a rebuild is the better spend.
Do you build bilingual English and Spanish WordPress sites?
Yes. Our team is bilingual, and we build both languages as real pages with their own forms and SEO, as on the Cremo Cigars site.
Who maintains the site after launch?
We do, if you want us to. Protect covers updates, security, tested backups and a monthly report from $100 a month, Pulse adds managed hosting, and Propel adds engineering hours for ongoing improvements. You own the site and the code either way.
Have a WordPress project in Miami?
Book a call to talk it through and get a written scope, or start with a free audit of the site you have now.