Wells & Drew

Wells & Drew has been in the specialty printing business since 1855 — engraved stationery, embossing, foil stamping, letterpress, and die cutting for law firms, accounting firms, real estate brokerages, and financial institutions. Their 98% five-year client retention rate tells the story. The problem wasn’t that Wells & Drew lacked technology; it was that they had too much of it, none of it connected. Orders came through one system, inventory lived in another, accounting somewhere else, and the website was a brochure with a phone number.

We built a unified Odoo system that runs the business end to end. The core of it is the custom WD User Stores module — per-client storefronts with individual pricing tiers and configurable approval chains. A law firm managing partner sees their products at their prices and can approve orders before they ship. The custom quotation module handles consultative pricing for specialty jobs where a lookup table doesn’t cut it. Shipstation integration provides multi-carrier shipping, and PitchPrint brings web-to-print customization directly into the ordering flow.

The full ERP suite — CRM, inventory, manufacturing, purchasing, accounting, project management, timesheets — replaced a patchwork of six disconnected tools. Orders now flow from client store through approval, into production, out through shipping, and into accounting without anyone re-keying data. For a 13-person operation, that’s the difference between spending the day on work and spending the day on workflow.