Wells & Drew

Wells & Drew has printed in Jacksonville since 1855: engraving, letterpress, foil stamping, embossing and other specialty work, much of it for professional firms. Parameter runs and develops its Odoo platform.

We connected StackFill, Parameter’s own product, to the storefront. On the engraved business card a customer picks a ready-made design, types their details beside it, and sees the real proof update as they type, and the proof and print file go with the order.

We rebuilt the client stores: buyers choose an office, see its catalog and recent orders, reorder in one click, and send products that need approval to the firm’s approvers. We also designed a new wellsdrew.com with pages for eight specialty techniques. The quotation engine came from a prior vendor and the ShipStation connector is a third-party module.