Florida One Insurance

Florida One Insurance writes auto, home, commercial, boat and flood coverage, plus the SR-22 and FR-44 state filings that follow a driving violation. It works from four locations across Lee and Collier counties, two of them desks inside Naples car dealerships, and it serves a bilingual market. Its earlier site, which Parameter also built, was essentially one long page built around one agent. The agency had outgrown it: four offices, each with a named manager and its own set of coverage lines, needed pages of their own.

Parameter rebuilt the site as a custom WordPress block theme organized around how the agency actually works. Offices, agents and coverage lines are their own linked records: an office page pulls in its manager and the lines it writes, and the main coverage lines each have their own pages for Fort Myers and Naples. A two-step quote request is one click from the header.

The site runs in English and Spanish, with written Spanish pages under /es/ rather than a translation widget. Office and coverage pages have their own written English and Spanish versions, paired page by page. Agent profiles work differently: each person is one record shared by both languages, so a new headshot or phone number shows in both at once.

The site launched in August 2026. Parameter hosts it and handles the fixes and changes that come after launch.