It Takes Two

It Takes Two has published greeting cards since 1984, known for Georgia Rettmer’s torn-paper art. It sells online to anyone and by the case to shops, clinics, churches and care teams.

We organized the catalog by moment: the Cards menu opens on sympathy, pet loss, encouragement and the rest, category pages filter by moment, theme and season, and every product page ends with more cards for the same moment. Wholesale buyers get a quick-order sheet, ordered by the case, and a portal for reordering past orders.

We also built the custom Fiery print integration that turns a paid order into a print job, first against BigCommerce and then on Odoo, and cleaned up the catalog for search in October. The search results are not measured yet.