A productized WordPress operations program — security, staging-first updates, tested backups, and an exec-ready report every month. One accountable owner, priced monthly. Not an open-ended retainer, not a ticket queue.
Most WordPress sites run on autopilot until they don’t — plugin updates clicked live with no staging, a “web guy” stretched thin, a host that keeps the server up and stops there. Backups that have never been tested are just optimism. Most setups look fine — until traffic hits, an update breaks checkout, or a plugin turns out to have a known hole. The Maintenance Program replaces “someone handles it” with one accountable owner who operates the site like production software.
Every tier is the same operational discipline — the ladder is about how much of the stack we run. Most teams land on the middle tier.
Billed monthly. Annual saves $199/yr. Billed once a year — $199 less than monthly.
Who it’s for: a revenue-critical site, on a host you’re happy with, that just needs to be operated properly.
Not included
Every month: an exec-ready report of what we did and what’s next.
Billed monthly. Annual saves $189/yr. Billed once a year — $189 less than monthly.
Who it’s for: the default. You want hosting and operations from one accountable owner instead of two vendors pointing at each other.
Not included
Every month: an exec-ready report covering the site and the hosting.
Billed monthly. Annual saves $289/yr. Billed once a year — $289 less than monthly.
Who it’s for: sites with an active improvement roadmap — not just keeping the lights on, but moving the site forward.
Need more
Every month: an exec-ready report — operations plus the dev work shipped.
The Growth tier includes a small Propel allowance for tweaks. When you have an actual improvement plan — new features, design work, CRO — add a monthly Propel retainer. Transparent time logs, expert hours, billed at $125/hour.
1 hour of dev time a month
For steady small improvements.
5 hours of dev time a month
For an active, moving roadmap.
10 hours of dev time a month
For a site in continuous build.
| Capability | Operations | Operations + Hosting | Operations + Growth |
|---|---|---|---|
| WAF + firewall | ✓ | ✓ | ✓ |
| 24/7 uptime monitoring | ✓ | ✓ | ✓ |
| Staging-first updates | ✓ | ✓ | ✓ |
| Daily, tested backups | ✓ | ✓ | ✓ |
| Performance tuning | ✓ | ✓ | ✓ |
| ADA remediation work | ✓ | ✓ | ✓ |
| Monthly exec-ready report | ✓ | ✓ | ✓ |
| Managed WordPress hosting | — | ✓ | ✓ |
| Free SSL + CDN | — | ✓ | ✓ |
| Free migration | — | ✓ | ✓ |
| 24/7 support | — | ✓ | ✓ |
| Propel dev time | — | — | 6 hrs/yr |
| Content, design & CRO work | — | — | ✓ |
| Transparent time logs + SLAs | — | — | ✓ |
Need more development than the Growth tier’s allowance? Stack a Propel retainer on any tier.
The checklist items above, with the weight behind them. This is in every tier.
A web application firewall and 24/7 monitoring — the automated attacks that find every WordPress site, blocked before they land.
Core, theme, and plugin updates applied on staging first, tested, then deployed. If something breaks, we roll back — not you, at 11pm.
Daily backups, stored off-server — and tested. A backup that has never been restored is a guess. We verify ours actually work.
24/7 uptime and performance monitoring. We find out the site is down before your customers do — and we’re already on it.
One exec-ready report a month — what we did, what we caught, what’s next. Plain English you can forward to leadership.
Ongoing accessibility remediation work with documented progress. We do the work and log it — we don’t sell a compliance guarantee, because no honest operator can.
This is the difference between a maintenance program and a “web guy.” Every month, a report you can read in two minutes and forward to anyone.
Example report — your monthly report reflects the real work on your site.
The site matters to revenue or reputation, hosting is fine where it is, and you just need someone accountable operating it — security, updates, backups, reporting.
You’re tired of the host and the “web guy” pointing at each other. One team runs the hosting and the operations, and owns the outcome.
The site isn’t finished — there are features to ship, pages to improve, conversion work to do. You want operations and a development partner in one place.
vs. a “web guy”
A freelancer can build a site. Operating it is different work — tested backups, incident response, monthly reporting, and someone who answers when it’s urgent. That’s a team’s job, not a side task.
vs. WP Engine, Kinsta, Flywheel
A commodity host keeps the server up. It doesn’t apply your updates safely, test your backups, tune your performance, or write your report. Parameter does the thinking and the changes, not just the uptime.
vs. ticket-queue agencies
One accountable owner, direct chat and email, transparent time logs. You’re not request #4,481 waiting three business days for a reply.
A host keeps the server online. It does not apply your updates on staging, test that your backups restore, tune your performance, respond to an incident, or write you a report. The Maintenance Program is the operational work that sits on top of hosting — the thinking and the changes, not just the uptime.
Every change — an update, a plugin, a fix — goes onto a private copy of your site first, gets tested there, and only then deploys to the live site. If something breaks, it breaks on staging where nobody sees it. No more clicking “Update All” on production and hoping.
Uptime, updates applied, backups tested, threats blocked, performance changes, and a plain-English summary of what we did and what’s next. It’s built to be forwarded to leadership — see the example above.
Yes. Move up or down a tier whenever the site’s needs change — the new rate applies from your next billing cycle. Most teams start on Operations + Hosting and add Growth when a roadmap appears.
Monthly billing runs month to month — cancel anytime. Annual billing runs for the year you prepaid, at the discounted rate. Either way, no long lock-in: the program earns the next month, it doesn’t trap it.
That’s fine — plenty of our clients do. We handle operations (security, updates, backups, monitoring, reporting); your developer keeps building. If anything, staging and tested backups make their work safer. Operations and development don’t compete.
No — and be wary of anyone who does. We do ongoing accessibility remediation work and document the progress, so you have a clear record of good-faith effort. That’s remediation and evidence, not a compliance guarantee no honest operator can make.
No. Existing Protect customers keep their current annual pricing — the new tier pricing applies to new signups only. Nothing about your plan or your rate changes because this page exists.
Operations and Operations + Hosting are operational tiers — no dev hours. Operations + Growth includes 6 hours of Propel time a year for small improvements. For a real roadmap, add a Propel retainer pack: 1, 5, or 10 hours a month, billed at $125/hour with transparent time logs.
That’s an emergency, not a maintenance signup — start with the Emergency Diagnostic. Once the fire is out, the Maintenance Program keeps it from happening again.
A free comprehensive audit shows you exactly where the site stands — then the right tier is obvious. No commitment, no pressure.